Swot analysis Essay Example for Free

Swot analysis Essay STRENGTHS   It successfully projects Indian philosophy It attempts to highlight traveling facilities It projects governmental concern over safety and security of the tourists   It exploits visual and print details of Indian wildlife, social and cultural hotspots   Its backed by the Tourism Department of India WEAKNESSESS   It completely ignores the upcoming tourism market like medical tourism   It fails to promote Yoga and other ancient Indian healing and spiritual development techniques separately It fails to promote word of mouth campaign   It fails to create a USP which is essential for branding and positioning. It fails to exploit the 300-year old Indo-British relationship OPPORTUNITIES   Huge Market of medical tourism is growing rapidly and it deserves to be the nodal head of the entire campaign   It has the scope to exploit the upsurge of new age culture, which is a revival of ancient Asian techniques to maintain well being   It has the scope to embed far more attractive packages by embedding sophisticated medical treatment or ancient healing/well being facilities with sight-seeing   It can exploit the British sentiments over colonial architectures in India THREATS. Other Asian countries like Japan, China, Hong Kong, Singapore and Malaysia are gearing up towards promoting medical tourism. These countries have already popularized the Buddhist or Chinese/Mongoloid style of healing and well being techniques, which too is a part of the New Age Culture These countries possess quality infrastructure While SWOT attempts to summarize the pros and cons of Incredible India Campaign, the issue of branding India in the global tourism market needs one vital approach to achieve its desired outcome, and that is, to review this campaign from the framework of branding technique. IV. Analysing Incredible India from the Perspective of Branding Branding works as an invisible tool, which creates a situation where the name of the company/organization would trigger all the stimuli in the customers instantly. Thus the journey of a product together with branding would look like below: Figure 1 The figure above evokes a few basic clarifications about branding, before this system can be incorporated in a company, where are the issues are: 1. Definition of Branding 2. Importance of branding 3. Brand equity 4. Brand loyalty 5. Brand awareness. 6. Brand value 7. Brand personality IV. 1. How Incredible India can create a strong brand India As Mary Brown, a creative director of Marketing Angel would prefer to define brand as a term that has evolved to mean the enduring emotional association one has with a particular company or product (McCall, 2003), the famous copywriter and ad agency founder David Ogilvy would prefer to go into a detail brand is an intangible sum of a products attributes: its name, packaging, price, its history, reputation, and the way its advertised (Brand, 2008). In short, brand could be anything like symbol, words, or mark that distinguishes a product or company from its competitors(Brand Definition, 2008). From this perspective Incredible India needs to review its name, packaging, price and its history and modify it concerning the current demand. IV. 2. Definition of Branding Branding is the sum total of a companys identity – from its name and logo to every piece of communication(Brandguru). Thus, the campaign in discussion needs to have multiple views on the definition of branding to have a comprehensive view, besides choosing the right one applicable for restaurant industry. Branding means starting with your values and beliefs, projecting these into everything you do, and going forward from there, says Susan Dunn, the EQ Coach (Dunn, 2007), while some would prefer to say, branding is generally used to describe the companys visual identity (Branding, 2006). Todays modern concept of branding grew out of the consumer packaged goods industry and the process of branding has come to include much, much more than just creating a way to identify a product or company, observes Dave Dolak (2001), a branding professional and an author. Thus, the successful branding of India should be able to 1. Deliver the message clearly. 2. Confirm the credibility of the company. 3. Connect the target prospects emotionally. 4. Motivate the buyers. 5. Concretize the user loyalty (Lake, 2008). In any case, overall branding can also stretch to a logo, symbol, or even design features (Bizhelp, 2008). Taking cue from the above ideas, this can be said that branding is an attempt to create a wholesome bonding between the company and its customers: Figure – 2 The diagram above clearly shows that branding literally bonds the customer with a product in several ways – the end result of which brings in secured sales for the company. This amply proves the significance of branding in the life of a company – if it wants to grow more; it cannot do without branding, from this perspective Incredible India has to focus more on emphasizing emotional bond with UK through exploiting the earlier history of close communication.

Laws, Lawyers, and Punishment in the Victorian Period :: Victorian Era

Laws, Lawyers, and Punishment in the Victorian Period The Law †¢At the beginning of the 19th century there were 3 types of law in England: -Common Law: the â€Å"law of the land†(Pool 127), which was built up over many centuries *referred to in order to determine such cases as the validity of a contract or whether or not someone was guilty of murder †¢3 courts that heard cases: -King’s Bench- criminal cases -Eschequer- disputes about money -Common Pleas- disputes between citizens -Equity: seen over by the Chancery Court; designed to give relief from strict decisions made by the common law -Church Law: 4 courts -Court of Arches-Court of the archbishop -Court of Faculties-granted special permission to do things such as hold multiple livings -Consistory Court-handled divorce and wills -Prerogative Court- wills of bishops However, this system of laws changed much throughout the century. The Chancery became merely a joke for there you could not present evidence during trials and Parliament came to view it as necessary for matters of will and divorce to be referred to new civil courts instead of the church. In 1873 the 3 common law courts and the Chancery were combined to make the Supreme Court Lawyers †¢There were two types of lawyers: -those who argued in court- barristers, sarjeants, and advocates -those who prepared the cases for these lawyers- attorneys, solicitors, proctors †¢Courtroom lawyers held more prestige especially the barrister, who was often well born †¢To become a barrister one had to go to a certain number of dinners at the Inns of Court for 3 years. Then if you were approved of by the older lawyers you’d be â€Å"called to the bar† and then could become a barrister. There was no exam required. †¢Solicitors had to serve as an in-between between the barristers and their clients. So they were â€Å"in trade† which was less respectful to become solicitor one had to be an apprentice for 5 years to a practicing lawyer Punishment †¢In 1800 there were over 200 offences punishable by death including sheep stealing and doing damage to the Westminster Bridge -This harshness was probably due to the lack of real paid policemen at the time. So when someone was actually caught and convicted they were made an example.

A report that reflects on Person Centred Therapy

I reflected on Person-centred Therapy (PCT) as the comparative model because of the conflict that exists between this and Cognitive Behavioural Therapy (CBT). The conflict is historical, political and from personal experience. In therapy twenty years ago I became frustrated with my counsellor’s person-centred approach. I challenged my counsellor to provide me with more support and help. I therefore had preconceived ideas of PCT which may be similar to stereotypical thinking of these models. It was excessively warm, completely non-directive and only reflected back to the client, which I found frustrating.I understand now it was because my coping style was externalised and I had no control over external events, which suited a more direct counselling approach. So, how would this influence my practice as a counsellor? In theoretical terms and in observed practice I appreciated the benefits of PCT for its empathetic understanding and for clients who require a non-directive approach to gain emotional awareness. Presenting issues that can be helped by PTS are bereavement, drug and alcohol issues, depression, panic and anxiety, eating difficulties, self-harm, childhood sexual abuse (Tolan and Wilkins, 2012).I have used the model affectively for bereavement and sexual abuse as an offer of a direction would have been inappropriate and incongruent at the time. My preconceptions of CBT were solution focused, challenging and that low intensity based interventions ignore the client’s past. I feel competent in using certain behavioural intervention in my practice and challenge maladaptive thinking patterns in sessions. CBT is a medical model and although we have been taught the disadvantages to diagnoses, CBT is seen as the treatment of choice for many presenting problems due to the amount of empirical evidence available.These are anxiety disorders, panic, phobias, obsessive-compulsive disorder, PTSD, bulimia and depression as identified by NICE (NICE, 2008, Acc essed online 27/06/201). This report reflects on the appropriate use of the models. Stereotypes have some element of truth, but at the same time, are not the truths. I wanted to understand the similarities and parallels while respecting the fact that, in practise, I use both models. I didn’t want to do a bit of each badly, but use a model in full at the appropriate time and understand my reason for doing so (Casemore, and Tudway, 2012).Both PCT and CBT are deeply rooted in the same philosophical underpinning of humanism, existentialism, and both are phenomenology particularly to the nature of suffering. However, there are differences in the understanding and interpretation of the philosophy. Both approaches view a person as continually seeking growth and self-actualisation. There are incompatible beliefs between the models. (Casemore, and Tudway, 2012). PCT observes that seeking growth and self-actualisation is a way of being and in itself therapeutic.Rogers’ professed that there were six necessary conditions for therapeutic growth that alone were sufficient to lead to a fully functioning person. The individual is the own expert who can determine their own journey of their reality and can heal themselves with the core, being the relationship itself. The structure of the self includes self-concept and introjected beliefs. PCT communicates acceptance of the client’s own experience and encourages then to identify alternate choices. It is a continual journey of self-awareness and knowledge, with the drive always towards growth (Mearns & Thorne, 2012).CBT views growth and self-actualisation as a shared goal of therapy to be reached with a set of tools, to be implemented in therapy. CBT’s view comes from Ellis who defines a person as irrational and rational. In CBT terms ‘dysfunctional beliefs’ are similar to ‘introjected beliefs’ and led to distortion in the self-concept. The irrational cause’s distress a nd rational directs the individual to fully functioning. CBT primary belief is self distortion and the process of cognitive dissonance.Interventions such as the ABCDE framework are used to challenge and dispute irrational thinking and are aimed at increasing client’s self-awareness and self-understanding. CBT sees the relationship as more collaborative and facilitates new learning. An individual’s construct of reality is dimensional and irrationality stops the client from changing. Therefore, a person’s drive is not always towards growth (Casemore, and Tudway, 2012). A similarity of both approaches is the understanding of self-worth and unconditional self-acceptance. The nature of suffering is seen the same. Humans are flawed, imperfect and we cause our own disturbance.Both see the client as the expert in the relationship. Authenticity is of great importance to both PCT and CBT as is the therapeutic relationship. It is the emphasis on the process of change, to b ecome oneself, where the differences in two models lie (Castonguay, & Hill, 2012). From a PCT perspective a client discovers some hidden aspect of them self that they weren’t aware of previously and moves towards a greater degree of acceptance of self by being prized by the therapist (unconditional positive regard), have a sense of realness (genuineness) and listen to them self (empathy).A client moves towards seeing new meaning. These changes are characteristic of therapeutic movement. The client moves along a continuum from rigid structure to flow which can be seen in the seven stages of therapeutic change. Rogers’ term was ‘organismic experiencing’ which was interpersonal in the therapeutic relationship through unconditional positive regard and intrapersonal within the client accepting a new experience into their awareness (Castonguay, & Hill, 2012). In PCT, the process of change there are different corrective experiences for a client.For me practising with a client group from a women’s refuge I use PCT and Rogers’ condition-of-worth. The incongruence between the self-concept and authentic self is evident due to the abuse. This creation of a false self is corrected with unconditional positive regard, empathy and genuineness. Process Theory is where, change in the experience of feelings and the recognition that the client is the creator of their own construct occurs. The therapeutic change has a developmental sequence.There is a change in the client’s manner of experiencing feelings and recognition of being the creator of their own constructs, accepting responsibility and in relating to others openly and freely. This is compatible with the condition of worth. A person moves with acceptance to a fully functioning person. The person’s overall ‘way of being’ is changed. Relating to a congruent therapist, the client learns to be open and congruent themselves (Castonguay, & Hill, 2012). Unblockin g or Focusing is where the self-correcting, self-healing process of the organism is blocked.The person can’t refer inwardly, focus on feelings or articulate meaning. They have a rigid self-concept. Empathic listening within the therapeutic relationship opens the issue to re-examination and unblocks the person self-healing process. There is an interaction between the feeling and the attention the client brings to create a new meaning. This is Gendlin’s felt sense, an unexpected feeling of flow. The client becomes an active self-healer who has been felt heard and understood (Castonguay, & Hill, 2012).In practice building ‘Meaning Bridges’ – new understanding which identifying introjects imposed by others who imposed external systems of value has been paramount because of the external pressure that have be imposed through a close relationship. Internal opposing voices can be accepted, examined and resolved through compromise and collaborative solution. Until now, I saw this as CBT but can now see this as PCT with Rogers’s necessary and sufficient conditions of therapeutic change all that is needed for the process of change and this change occurs without engaging in cognitive process, but in the moment (Castonguay, & Hill, 2012).I am able to draw personal parallels from watching Rogers’ session with Gloria. Gloria wanted an answer from Rogers. In the session she found it for herself, even though she actively interpreted that he had helped her to the decision; even though he hadn’t. She makes the decision of honesty for herself. Although non-directive, Rogers’s session had a focused, this was of self-healing and self-direction. Refuting the belief that the person-centred way is only to reflect back to the client. The warmth from the counsellor is also part of the process of condition of worth.This helps me challenge my preconceived ideas and understand what is happening in practice. In practise, I am awa re from a CBT perspective the therapeutic approach can teach clients new skills. The therapist is regarded as more of a coach. The client benefits from new skills and perspectives which facilitate the learning and have a sense of efficacy. I have used CBT to look at specific problem behaviours and conceptualise them as having cognitive, affective, behavioural and physiological elements each of which can have a legitimate target for intervention and can be check for validity (Castonguay, & Hill, 2012).The process of change occurs in practice as old ways are challenged through exposure exercise, behavioural experiments and cognitive restructuring techniques. Change occurs in the therapeutic setting or outside in a person everyday life. It may require repetition to produce a lasting effect and reduce maladapted patterns. This is where CBT and PCT are similar as this requires a strong therapeutic alliance, but CBT literature takes this as a given and may be a reason it is criticised. Cl ients are taught emotional regulation and basic functioning skills, such as problem-solving skills, breathing relaxation and active coping.Specific interventions are then used to motivate and foster the therapeutic relationship, such as cost benefit analysis, daily thought records, and in vivo exposure. Aligning client’s goals with interventions in a formulation develops the therapeutic alliance and collaborates with the client, with hypothesis-testing strategies used to undergo the process of change [Casemore, and Tudway, 2012). CBT is focused on corrective experiences and facilitates through interventions rather than challenging a client.It respects the importance of the therapeutic relationship and uses Rogers’ core conditions but does not see the conditions as sufficient. In-depth schema focused CBT takes the therapy to a deeper level and deals with past issues, than the low intensity offered by the NHS. Again my preconceptions are challenged for the benefit of my practice. I can see how the two models are not rivals, as Roger Casemore and Jeremy Tudway suggest in their book Person-centred Therapy and CBT, and that sibling as a metaphor works well (Casemore, and Tudway, 2012).For me, the therapeutic relationship and the advanced empathy required in PCT are important in my practise along with the core conditions in order to create change. Rogers’ believes interventions as wrong, from a philosophical point of view, as the client always having to lead the therapy. This is because Rogers sees a person as having limitless potential. For me, CBT in offering intervention and gentle coaching helps a client on their journey to self-healing and a seed can be planted and therapeutic change can happen outside the counselling session.I support the views not all humans have the same drive and there is an unconscious element to being rational or irrational. It is a more real idea and not as optimistic as Rogers. It is observation of this therapeutic change and this idea that supports the use of CBT in my practise (Casemore, and Tudway, 2012). The BACP ethical framework has been written with Rogers’ core conditions in mind. Therefore, PCT offers the client and the therapist the need to fulfil the principles of self-care, of being trustworthy and providing autonomy.As to the personal moral qualities the PCT requires the therapist to have advanced empathy. CBT has been criticised for focusing too much on the intervention and not being of beneficence. In CBT extra competence in the implementation of the intervention is required, so the criticism of the technique becoming the therapy cannot be applied . In writing this report and in my practise, I feel the difference are enough not to combine the models, but that each model can go into the same toolkit and used separately in the same session with a client.With the collaborative element in mind and further reading I am interested in the approach by Mick Cooper and John McLeod. The pluralistic perspective which believes individual clients would â€Å"benefit from different therapeutic methods† used at â€Å"different points in time†. Therapist would â€Å"work collaboratively† with clients. â€Å"Help them identify what they want from therapy† and how this can be achieved. It leaves the question of the process of therapy integration in practice open for debate. (Cooper, and McLeod, 2010, Assessed Online26/06/13).

The Core Text Of Hinduism - 3124 Words

The core text of Hinduism is nestled into a larger work. The Mahabarata is a lengthy tale embedded with the basic principles of Hinduism. Within this work lies the Bhagavad Gita, a story surrounding the ups and downs of a family war involving Prince Arjuna. In the work, Arjuna has trouble coming to terms with the fact that he must battle against his relatives in order to solve the issue of which cousin is next in line to rule. The theme of war is extremely prevalent, and violence must be addressed by the main protagonists. Similarly, the core of Daoism lies within the Tao Te Ching, a book with eighty-one chapters discussing the philosophies of the Daoist sages. The idea of fighting according to Daoist sages and masters is despicable; it must be the absolute last resort if one cannot find a solution to any conflict. Within the Bhagavad Gita, war and fighting are expressed in a number of different ways, but Krishna explains to Arjuna that it is his dharma, or duty, to fight in t his war against his family members. However, the opinion of war and fighting within the Tao Te Ching greatly differs from that of the Bhagavad Gita, as Daoist masters taught that fighting with force should be used only out of absolute necessity; it should not be something that one jumps to whenever conflict arises. War within the Bhagavad Gita plays a very important role: it assists the main character Arjuna in fulfilling his destiny and overcoming the most extreme family tension of war. TheShow MoreRelatedHinduism And Buddhism : Buddhism942 Words   |  4 Pages Hinduism and Buddhism Park University Desmond Hutchinson RE307 â€Æ' Abstract Both Hinduism and Buddhism originated in India a very different world and origin than the other main religions. 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